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How to Stand Out in the Fitness Industry

Fitness training is currently one of the hottest industries in the United States as well as many countries around the world.  As the waistline of America gets larger, millions of people are flocking to gyms, private studios, boot camps, and wellness resorts to seek the expertise of a personal trainer.  Furthermore, the baby boomer population has created a need for fitness professionals who are knowledgeable in working with clients with injuries and other limitations.  The demand for personal training has exploded, but so has the supply of personal trainers.

 

People from all walks of life are wanting to become fitness professionals.  The abundance of personal trainers and those learning to be personal trainers provide customers (clients) with many choices and leaves the fitness professional with some serious competition.  So if you want to be successful in the fitness industry, you have to ask yourself one question:  Do I stand out?

What makes a “stand-out” personal trainer?  Is it the number of certifications they hold or a diploma from a prestigious academic institution?  Is it their years of experience or wealth of knowledge on exercise science?  Education, knowledge, and experience make up the foundation of a great personal trainer and cannot be ignored, but in order to truly be successful, you have to dig deeper!

Simply put, the most successful trainers are the ones that capture people’s attention and become a topic of conversation.  I’ve seen amazing trainers in action who draw crowds of onlookers when they train their clients or run their boot camps.  When you walk into a crowded gym, these are the trainers that stand out and cause people to think:  “Wow!  I wish that was my personal trainer!”

There isn’t one technique that can help you stand out because it is based on so many complex personality traits.  But whether you are an introvert or extrovert, the following tips will help point you in the right direction.

1. Perfect Your Image
• Dress and look sharp
• Stand tall, walk tall, and be confident
• Be assertive in the way you move and speak

2. Don’t just exercise your clients…PLAY!
• Avoid boring traditional exercises unless the client really wants to do them
• Tweak movements to make them more fluid and dynamic
• Be interactive by playing movement games with your clients
• Make sure your client laughs during the workout no matter how terrible their mood

3. Think and Live Outside the Box
• Create innovative movements that clients have never seen before
• Use exercise equipment in new and innovative ways
• Work with your client in different settings: outside, on sand, in the water, etc.

4. Always Change, Always Improve
• Never be satisfied with what you already know…learn something new and share it
• Make sure every exercise session is different.  Create fun themes for each workout.
• Learn about different exercise techniques:  Yoga, Pilates, Kettlebells, Sandbells, ViPr, Clubbells, Dance, Martial Arts…the list is endless!

So how do you know when you have truly become a successful stand out fitness professional?  When you train a client at 6:00 AM and they are still talking about you at work and at home over dinner.

Do you have any tips?  Let us know!